E-commerce
Online Stores Built to Handle Real Orders
A store you control, on the platform that's actually right for you — not the one we're locked into.
Book a free strategy callMost online stores fight their owner.
You shouldn't have to wrestle your own checkout, lose a slice of every sale to fees you never agreed to in plain terms, or discover you can't change the one thing you need to change. A lot of store owners are stuck on a platform that technically works but that they don't really control.
We're partners with both — so we recommend what fits.
Here's where we're different: we're a WP Engine Agency Partner (managed WordPress and WooCommerce) and a Shopify Partner. Because we're not tied to one, our advice on your store is honest — we recommend the platform that's right for your business, not the one we happen to sell.
- WooCommerce, on WordPress you own. Maximum control and ownership, and the freedom to build exactly the store you want. Best when you want to own the whole thing and customize freely.
- Shopify. Managed simplicity. Shopify handles the hosting, security, and payments plumbing for you. Best when you'd rather not think about the infrastructure and your store fits the way Shopify works.
If it's a close call, we'll lay out the trade-offs in plain English and let you decide — no platform loyalty pulling on the answer.
Built to handle real orders.
Either way, your store is built by a software engineer and designed by our Head of Design — so it holds up when the orders actually come in, instead of being a fragile template that breaks at the worst possible moment. Product pages, payments, inventory, and the boring-but-critical parts that simply have to work.
Frequently asked questions
What is the best ecommerce platform for a small business?
There isn't one best platform — it depends on your store. WooCommerce (on WordPress you own) gives you maximum control and no per-sale platform tax; Shopify gives you managed simplicity where it handles the infrastructure for you. We're partners with both, so we recommend what fits. Where it's a genuine toss-up, we lean toward WooCommerce, because you own it outright rather than renting the platform — but if your store fits Shopify better, we'll say so plainly.
WooCommerce vs Shopify — which is right for me?
It genuinely depends on the store, and we partner with both so the advice is honest. Choose Shopify if you want zero infrastructure to manage, a standard catalog, and a fast launch, and ownership isn't a priority — it's the better fit and we'll recommend it plainly. Choose WooCommerce if you want to own everything, customize freely, and skip per-sale fees. When it's a real toss-up, we lean WooCommerce, because owning your store beats renting it — but only when the two are genuinely close.
How much does an ecommerce website cost?
It depends on scope — number of products, how custom the checkout and design are, and which platform fits — so a single price would be guessing. We scope it to your store and quote after a free strategy call, in plain terms. Platform choice also affects ongoing cost (Shopify's fees vs. self-hosted WooCommerce), and we'll walk you through that honestly before you decide.
Which ecommerce platform is best for SEO?
Both WooCommerce and Shopify can rank well — platform choice is rarely what makes or breaks ecommerce SEO. What matters more is how the store is built: clean structure, fast load times, good product content, and proper technical setup. WooCommerce gives you more direct control over the technical details since you own the site; Shopify handles more for you but with tighter guardrails. We build either to be search-ready from the start.
What is ecommerce SEO?
Ecommerce SEO is the work of getting your online store — and its individual product and category pages — to show up when people search to buy. It covers the usual technical, on-page, and local SEO, plus store-specific things like product page content, structured data for products, and site structure that scales across many pages. Done well, the right buyers find the right product page directly from search.
Tell us what you sell and how you want to run it. We'll recommend the platform that actually fits — no obligation.